The Denim Movement

Denim is universal. Regardless of your style or the kind of lifestyle you lead, every woman knows the importance of finding and owning THE perfect pair of jeans. Summer, spring, autumn or winter, denim doesn't discriminate, so there's no better time like NOW to get yourselves acquainted with DL1961. Whoever says diamond's are a girl's best friend, has never come across this denim label!

DL1961 Premium Denim launched in New York City in 2008 with a mission to create “the perfect fitting jeans”. The line is crafted exclusively with XFIT LYCRA® denim - A fabric that not only molds to each individual’s body but boasts 90% shape retention. This technology means the end to jeans that sag, bag and lose their shape. Are you liking what you're reading? We are!

Because of this unparallelled fit concept, DL1961 Premium Denim has a serious celebrity following. Aside from being featured in every major publication, DL1961 jeans have become a staple in the closets of Courtney Cox, Miranda Kerr, Nicky Hilton, Halle Berry, Rhianna, Stacey Kiebler, the Kardashian sisters and Allessandra Ambrosio from Victoria's Secret fame. The list of celebrities that swear by these jeans goes on and on....

 

We LOVE the variety and versatility of this denim. Coated, waxed, coloured, metallic, boyfriend, distressed, leather look, printed. Dress them up, dress them down. Make them sexy, make them girl-next door. Style with chunky knits, floaty blouses, ballets flats, biker boots or killer heels..

 And the good news? We are stocking these babies! Get your denim on this season with DL1961. We're planning on wearing them 24/7 from April to September...at least!


The LRD girls
xo